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The Legend of The Phoenix
Despite the fact that no one has ever seen the bird known as The Phoenix, myriad interpretations of it have emerged throughout the world over time.
Centuries ago, it was acclaimed that the bird resembled a heron or an eagle, and its plumes were of brilliant red and gold. The early Egyptians called it Bennu, meaning "rise" or "shine". To them, this mythical creature represented the soul of Ra, the sun god, and therefore it was worshipped as the sacred bird of Heliopolus, city of the sun. It became a symbol of the rising and setting sun, and this bird's first cry at the creation of the world was said to mark the beginning of time and making of the calendar.
The Bennu was later named Phoenix by the Greeks. In Greek myth there exists only one Phoenix at a time. When the Phoenix is about to die every 500 years, it will build a nest. The bird sets the nest on fire and is consumed by its flames. From the pyre rises a new Phoenix toward another lifetime. Once aloft, it flies straight ahead, always looking forward.
Having survived the challenge of death many times over, the Phoenix has come to represent regeneration, immortality and good fortune around the world. In the United States, the Phoenix was the first Great Seal in 1782, ultimately replaced by the Bald Eagle in 1902. Queen Elizabeth I had a phoenix engraved on her medals. Mary Queen of Scots used the same emblem. Heraldic recognition of the Phoenix persists to this day in many countries.

The Phoenix As Our Logo
We have chosen The Phoenix because symbolically, its powers of healing and regeneration bring comfort and an end to suffering.
By assisting those who are feeling grief and loss to experience a renewed presence of those who have passed away, Phoenix Memorial Art helps bereaved clients keep memories alive as they seek to find new ways of living. Kept close by at home, the original artwork – with transformed cremains as an integral part – acquired through us lends intimate support to a rebirth of self.
We are dedicated to facilitating this process of remembrance and renewal.
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